Lemon Crush

Every small business owner will tell you that running a business requires you to wear many (if not all) hats.  And when you’re constantly juggling the demands of working in your business alongside marketing to new clients, generating leads, and managing the admin, it can get pretty overwhelming. 

After working as a web and graphic designer, marketing and brand specialist for over 20 years, Janine Staunton decided to turn her expertise to helping small business owners cut through this overwhelm.  It became the foundation of her business, Lemon Crush.

Small Business Branding Photoshoot


Lemon Crush is all about making their clients’ lives easier, by taking the hassle out of their marketing with beautiful websites, branding and graphics. Their own branding is vibrant, fun and fresh, reflecting the ease and lightness they bring their clients.  

Janine is also well-known and trusted by marketing agencies and consultants to create white label services for their clients. So we wanted to create branding imagery that reflects Lemon Crush’s colourful, engaging vibe while also capturing Janine’s warmth, experience and sensitivity.

Because Janine’s business is so personal and referral-driven, we focussed on showcasing who is behind Lemon Crush, incorporating headshots, work processes and lifestyle imagery to share her personal connection with her clients. 

And, as a small business owner herself, Janine knew that refreshing her bank of branding imagery would allow her to update her website, email signature, LinkedIn profile, social media, proposals and pitches within minutes.

Janine shared these beautiful words about our time together:

Emma from Your Inner Light Photography has a truly remarkable gift for capturing the essence of her subjects. From the moment we connected about the shoot, I felt at ease and knew I was in the hands of a professional who genuinely cared about understanding my unique needs and story. 

During our pre-session consultation, Emma took the time to get to know me, my brand and the purpose behind the photographs. Her warm and engaging personality made it easy to open up and share my vision, and I could tell that she was truly invested in creating images that would authentically represent me and my work.

On the day of the session, Emma’s calming presence and beautiful energy set the tone for a wonderful experience. She has a natural ability to read energy and create a connection through the lens, making me feel comfortable and confident in front of the camera. Our conversations flowed effortlessly, and the entire day was filled with laughter, joy and a sense of genuine collaboration.

The end results were better than I could have hoped. Emma’s skill in capturing the perfect moments, combined with her artistic eye and attention to detail, resulted in a collection of photographs that I am incredibly proud to share with the world. The images truly reflect who I am and the heart behind my brand, and I know they will be invaluable in connecting with my target audience.

I am so grateful for Emma’s talent, dedication and the beautiful experience she created for me. If you’re looking for a branding photographer who will take the time to understand your unique story and create images that authentically showcase your inner light, look no further than Your Inner Light Photography. Emma is a true gem, and I can’t recommend her highly enough!

Now Janine has a juicy, zesty, pithy (sorry!) collection of images to take her through the rest of 2024, stress-free.  Enjoy some of my favourite moments from my shoot with Janine Staunton and Lemon Crush,

Share your story, grow your brand.


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