Xanthe Boyce

As a teacher for over twenty years, in recent times Xanthe Boyce’s work evolved and she became drawn to working with people in a therapeutic capacity.  After completing her counselling studies, she is now opening her private practise on the NSW Central Coast, working with couples, families and young people.  Xanthe wanted to create a collection of warm, approachable branding imagery for her new website, social media and marketing, to help people find her online.

With practitioners such as counsellors, psychologists and therapists, clients often want to get a feel for who they are long before they ever come to contact them, which is why having some form of online presence is vital.   It’s not just about a therapist’s credentials, but their energy, authenticity, approach and – fundamentally – whether they seem like someone the client could trust and feel safe with that can inform a clients decision to work with them.

Xanthe and I wanted her images to create a sense of warmth, safety, experience and compassion for clients seeking her support.

Branding Photography for Healers

It’s always thrilling when I get to work with people in the healing arts, be they bodyworkers, osteopaths, energy healers or, as in Xanthe’s case, counsellor.  Healers come from their hearts, moved to make a positive difference to the world around them.  They’re a joy to photograph, because I know they have so much beautiful warmth and compassion to share.  Having said that, healers are so often focused on supporting others that they can find it a little strange or daunting to be in front of the camera.

The way I see it is this: in order to be of service to more people, you need to help them find you.  

Being who you are, sharing what you do and why you love to do it, allows new clients to discover you, feel your authenticity, and start to develop trust with you.  By creating a suite of branding photography that feels like you, not only do you have engaging professional imagery for your website, social media and advertising, but you have an energetic amplifier for your work.

Which enables you to get back to doing what you love: helping people.

Here are some of my favourite shots from my time with Xanthe,

Branding for Counsellors, Therapists & Healers

Share your story,
grow your world.


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